Expert on everything!
When you own your business, and it’s only you, at first you have to be an expert about everything. For the last four years running FOXY Fusions, I’ve become knowledgeable not only about working with fused glass, but about making leather cord necklaces, wire-wrapping earrings, processing credit card transactions wirelessly, setting up a booth display, designing product merchandising, weighting down my tent so it doesn’t fly away, writing content and building pages for my website, implementing an online store, designing business cards and advertisements, taking photos of my pieces (still hate this part!), talking with customers and making sales, researching “good” shows and getting into them, registering trademarks for my company, filing taxes, and a myriad of other skills that I never knew I would have to learn to start my own jewelry business.
For the first time since I started my business, I’m hiring someone who is an expert! And I am so excited! Karly Hand is a graphic and web designer and she is going to give FOXY Fusions website an overhaul in terms of look and feel, navigation, and integration of my online presence. She’s going to make me look like what I am–a glass artist!
It’s still so funny to me that I am an artist, I learned how to do graphic design, and yet when I make a look for FOXY Fusions it is totally corporate. I’m not a corporation! I’m an indie artist, self-representing, living in the funky town of Austin! FOXY Fusions isn’t mass-marketed jewelry…it’s one-of-a-kind handcrafted artwork for your body that I make out in my studio with my neighbors’ cows looking over the fence at me!
Stay tuned for the real FOXY to emerge online! Can’t wait!
